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About

What is What-Else?

What-Else is a place on the internet dedicated to asking and answering towards a better Australian Fashion Industry.

At a Time ( 2020) where W-E felt only questions were being asked of the fashion industry, W-E felt focused on trying to answer them. A series of conversations with the Australian Fashion Council, University of Technology Sydney, our friends, colleagues and young creatives all led us to a similar map of how the environment of the AFI can be stronger.

We bring What-Else to anyone who is interested in listening and learning around the systems already in place and to consider a different perspective always. The potential that exists in this landscape is often undiscovered due to the shared reoccurring structure of the way things have been done before.

What-Else wants to generate a better next conversation that can lead to new ideas and an understood perspective in our making.

Our Goal?

Our goal is to discover and share the different perspectives that can motivate a better next conversation for the AFI. We believe the impact that genuine understanding and consideration towards diversity and inclusion is how we can move forward together.